by Hoggett Creative
A key target in this project was to produce clear information, which would easily translate into 12 different languages.
Hoggett Creative established the tag line:
‘high performance for maximum work life’.
This focused Clark Tracks key message regarding their product, enabling customers to work for longer hours and in the most extreme and demanding terrains.
The brochures needed to show a comprehensive yet simple overview of tracks and the key benefit of each design. The final design enabled us to use generic literature, which could easily translate into 12 different languages, and be specific to each customer. For example the John Deere brochure would only illustrate John Deere machines fitted with their specific tracks. These were digitally printed in small quantities and shipped on demand to the required countries.
User Guide / Handbook
Hoggett Creative sourced a custom-made folder for use by sales representatives and distributors, which could easily be expanded due to the growing range of products. We printed this onto waterproof and tear resistant stock to enable it to withstand the rugged environment of this industry. We also produced PVC board pages to display small cut metal sections of track; small, but strong, magnets for ease of inspection and demonstration fixed these.
We designed and developed a CMS website for Clark Tracks back in 2013. Because their product range had grown in size we took this opportunity to develop a new site. The largest development was a track finder system, allowing customers to select their machine type, climate and ground conditions. The site will be translated in to 12 different languages; this has to be done manually as translation applications do not understand the forestry and engineering terminology. The new site is also fully responsive for mobile viewing.
We designed & produced a range of outdoor roller banners for use at trade exhibitions, which were then translated into the required languages, produced and shipped to the designated countries. Clark Tracks took part in a specialist trade exhibition in Italy and commissioned Hoggett Creative to use its exhibition design experience to produce Shell Scheme graphics for both Clark Tracks and OFA Industries. Final artwork was sent for production on-site.
Photography & Video
Our latest project has been to produce new photography and video footage of Clark Tracks products being used on site with tracks being demonstrated in use on the latest Ponsse, John Deere, Komatsu and Tigercat machines. We also produced four short videos for use on their website and at presentations.
What they said...
"Clark Tracks Ltd. has enlisted the creative talents of Hoggett Creative over the past few years. Based in Dumfries, Clark Tracks has been successfully growing its market share in the supply of forest machine tracks, over 90% of which are exported. To continue our success and grow further, Hoggett Creative has been tasked with a number of projects to enhance our brand image through the design and supply of marketing and technical materials. Hoggett Creative has provided fantastic looking marketing brochures (in 12 languages so far) and a comprehensive technical guide for the selection and use of Clark Forest Machine Tracks. Based on the quality and attention to detail of previous work, we have appointed Hoggett Creative to overhaul and update our website."
Stewart Kelly - Product Manager, Clark Tracks Ltd.
- ClientClark Tracks
- CategoriesGraphic Design
Photography and Video
Signage and Display