Kaleidoscope Framing

by Hoggett Creative

Kaleidoscope Framing
Project Description

The Client

Kaleidoscope work with professionals to develop presentation solutions that stand out. They are a dynamic company, believing the best results emerge from an evolving mix of art and technology. They strive to exceed expectations with fully bespoke services, irrespective of volume, combined with premium products without the premium price tag.

The Project

Starting life as a 24 page brochure the project soon grew to 46 pages. It had the same tight deadline as their largest exhibition of the year with a footfall of many thousands at the National Exhibition Centre (NEC) in Birmingham.

The cover was simple, but very effective - solid super black with matt laminate and a spot UV logo. You can judge this book by its cover, and when it's opened an array of colour comes to life. Hoggett Creative reworked their existing logo, using the colours throughout the brochure to identify each category of the business. The brochure is a sales tool for their range of hand-made picture frames and albums. It was important that the final printed brochure would represent the range, quality and colour of the products. To do this we paid extra attention to the image retouching. We also produced visuals of their frames into stock interior images of them in situe. It was the first time Kaleidoscope had asked a design agency to design their brochure and it was well received by everyone.

Project Details
  • ClientKaleidoscope Framing
  • CategoriesGraphic Design