by Hoggett Creative
Our genius web developer, Darren, used his usual excellent standard of website knowledge and skills to turn our ambitious design ideas into reality and the results perfectly fitted into the Hugos brand and brief requests. Our website designs used Simons photography to the fullest and really showed the quality of the food as well as the restaurants essence and ambience. It is easy to browse the menus and even cost your meal before you book your table on the website. Social media is built into the site so their posts automatically appear. Vouchers can be bought, menus can be downloaded and up and coming events can be viewed among many other features.
A Facebook post template was created to promote deals, post reviews and advertise their events. This ensured the brand identity was carried through the social media side of their brand awareness and promotions.
We arranged 2 photoshoots to capture the images needed to portray the essence of the restaurant and the quality of the food produced there. The shoot had to take place at the restaurants busiest time so that we could mingle and get great shots of the food and cocktails being served. After the shoot the images were all reworked and retouched in photoshop to get the best possible results. These were burned onto a disc and given to Hugos. We then used the images across all of the projects we worked on for Hugos.
This ensured consistency in photography style and helped us to underline the brand.
Using the imagery and style of the website, posters for internal and external use were produced promoting voucher sales and opening times.
TV Screen Slideshow/Video
Hugos have a TV screen in the bar/reception area and we produced an informative slideshow video, again using Simons excellent images together with testimonials of happy customers. It wets the appetites of waiting customers and by the time they are ready to eat they have no doubts about the quality of the food that they will be served.
Every restaurant has the need for leaflet distribution every now and then and the leaflets designed for Hugos widened again, their brand awareness, while being ultimately informative at the same time.