SAMSON was the acronym for his teaching technique. Speed, Accuracy, Mastery, Self-Testing, Overlearning, Numbers. We made the link between SAMSON the Strong Man and a circus strongman. This fitted perfectly into his teaching technique, and their product – SAMSON was born. This was when the concept of basing the product around ‘fun at the circus’ took shape.
We looked at the idea of creating classroom whiteboard slides that would suit a professional, forward thinking educational maths package which could be rolled out nationally. The design included various cartoon characters and the circus theme throughout over 900 classroom whiteboard slides to be taught to school children from 5-12yrs old.
Logos were needed for both the overarching company and the company’s product – SAMSON. The basic maths symbols were used in the Strong Maths logo to create a logo that in its design is fundamentally made up of maths. The SAMSON logo was based around the circus concept and had to be colourful and fun while being maths focussed.
A teaching guide had to be produced to instruct teachers in delivering the tried and tested technique of SAMSON maths. From a text only word document supplied to us by the client a 78-page guide was created complete with photography, illustration and layout. It comprehensively shows all elements of SAMSON and how to deliver it. A huge undertaking, but with a few amends from the client, perfection was achieved.
We had the product, but now the focus turned towards selling, and with that in mind we produced a marketing brochure that could be sent out to the teachers and headteachers whose schools could benefit from SAMSON. It is a 12-page sales tool with all the key selling points and benefits designed to influence the teachers and decision makers of budgets.
A website was needed to enhance our client’s online presence and so we designed and developed a website that conveys the correct brand and information that can maximise SAMSONs reach worldwide. Using bespoke custom-coding techniques the website is up-to-date and easy to maintain.
Educational trade shows were important in the sales cycle of SAMSON so we designed and produced an exhibition scheme complete with interactive board to showcase the product to potential customers. Again, the exhibition display was branded to match all other aspects of our projects with SAMSON.
Just like any other marketing of a product – interesting, engaging social media campaigns are key. Keeping a presence in social media shows you are current, up-to-date and active. A base template was designed for Facebook posts in which content can be changed for each post. Text to go with the post is written and proofed to our client before posting. Also, a Facebook home page header was created.
To show the SAMSON product working in context in the classroom a photoshoot was needed. A photoshoot was carried out and the images were treated and edited for the best possible results which were then used throughout the SAMSON project.
The end product needed to be housed in hard wearing folders for distribution throughout a school’s classes. We designed specific covers and spines for the folders which labelled them into their specific age group.