Year Relationship with Hoggett Creative
User Guides & Brochures
The User Guides and Brochures needed to show a comprehensive yet simple overview of tracks and the key benefit of each design. With dealers and exhibitions and all around the world, the challenge for us was to have all Clark Tracks’ documentation available in up to six different languages. We have to make sure that not only are the translations correct but that the design isn’t compromised and the brand guidelines are kept to. The final design enabled us to use generic literature, which could be specific to each customer. These were digitally printed and shipped on demand to the required countries.
We designed & produced a range of outdoor roller banners for use at trade exhibitions, which were then translated into the required languages, produced and shipped to the designated countries. Clark Tracks took part in a specialist trade exhibition in Italy and commissioned Hoggett Creative to use its exhibition design experience to produce Shell Scheme graphics for both Clark Tracks and OFA Industries. Final artwork was sent for production on-site.
Photography & Filming
One of the perks about working alongside Clark Tracks is we get to produce new photography and video footage of Clark Tracks products being used on site with tracks being demonstrated in use on the latest Ponsse, John Deere, Komatsu and Tigercat machines – this involves travelling out some of the most beautiful, remote places in Scandinavia and western Europe.
We also produced some short videos for use on their website and at presentations. Check out some of the videos we’ve produced for Clark Tracks and other Clients on our YouTube channel.
We designed and developed a website for Clark Tracks in 2013 and we are designing a new website for them for 2019. The largest development was a track finder system, allowing customers to select their machine type, climate and ground conditions. The new site is also fully responsive for mobile viewing.