• Clark Tracks

  • Brochure Design

    Clark Tracks

  • Clark Tracks Commercial Photography

    Clark Tracks

11

Year Relationship with Hoggett Creative

7

Languages Translated

5

Different Manufacturers

We’ve been working with Clark Tracks for over 11 years and within that time, we have built a strong relationship based on trust and experience. They have now become one of the largest Track suppliers in Europe and are planning an increase in production at their factory in Dumfries.

We started with a ‘bare-bones’ brand – introducing a Logo and colour scheme, evolving into a website and print materials, including User guides and brochures along with 3D imagery and animation. All these together create the ultimate package of a perfect brand, each of the different elements are created with the whole brand in mind bringing a cohesive feel to the business.
Brochure Design

User Guides & Brochures

The User Guides and Brochures needed to show a comprehensive yet simple overview of tracks and the key benefit of each design. With dealers and exhibitions and all around the world, the challenge for us was to have all Clark Tracks’ documentation available in up to six different languages. We have to make sure that not only are the translations correct but that the design isn’t compromised and the brand guidelines are kept to. The final design enabled us to use generic literature, which could be specific to each customer. These were digitally printed and shipped on demand to the required countries.

Exhibition Material

We designed & produced a range of outdoor roller banners for use at trade exhibitions, which were then translated into the required languages, produced and shipped to the designated countries. Clark Tracks took part in a specialist trade exhibition in Italy and commissioned Hoggett Creative to use its exhibition design experience to produce Shell Scheme graphics for both Clark Tracks and OFA Industries. Final artwork was sent for production on-site.

Photography & Filming

One of the perks about working alongside Clark Tracks is we get to produce new photography and video footage of Clark Tracks products being used on site with tracks being demonstrated in use on the latest Ponsse, John Deere, Komatsu and Tigercat machines – this involves travelling out some of the most beautiful, remote places in Scandinavia and western Europe.

Clark track employee welding parts of a track
Komatsu Photography
Photography Shoots

Video Production

We also produced some short videos for use on their website and at presentations. Check out some of the videos we’ve produced for Clark Tracks and other Clients on our YouTube channel.

Clark Track website on different devices including Desktop, Laptop and Tablet

Website

We designed and developed a website for Clark Tracks in 2013 and we are designing a new website for them for 2019. The largest development was a track finder system, allowing customers to select their machine type, climate and ground conditions. The new site is also fully responsive for mobile viewing.

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