Towns/Cities across Britain
Members of Staff photographed
Post reach (weekly)
We suggested rather than a rebrand, a simple brand refresh was needed, removing the old logo, taking AFL and extending it back to Advice for Life is a simple way of introducing the friendlier and less corporate style of AFL. A simple choice of colours was selected and after a short informal board meeting, we had the go ahead to begin the rest of the project.
AFL’s existing website was starting to show its age, the use of 2D characters didn’t coincide with their knowledgeable and esteemed values and it was clear they needed a consistent identity to go alongside a user-friendly website, full of advice and ways of contacting the advisors.
As with many businesses, the basic print required would be Business cards, Headed paper, Envelopes and Compliment slips. We took the new brand and designed these for AFL, this would increase the customer recognition of the business.
As afore mentioned, Advice for Life approached us after redecorating their offices to create a Sign for their internal wall. After a quick measure up, a visual mock-up was sent over to them and once approved it was ready to be produced and then fitted. A relatively simple process, which only took a couple of hours with very minimal disruption to AFL’s office.